Minor League Baseball announced the San Jose Churros (San Jose Giants) were selected as the 2024 winner of MiLB’s season-long event series, Copa de la Diversión™....
"Copa de la Diversión," or "Fun Cup," is a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.
"Copa de la Diversión" o "Fun Cup", es una serie de eventos de toda la temporada diseñada específicamente para incorporar y adoptar la cultura y los valores de más resonancia en las comunidades locales hispanas y latinas de EE.UU. de los equipos participantes.
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Soñadores howl ¡Viva la Raza! for Copa
Hops amplify Chicano rallying cry during cultural celebration
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Charleston hits the books with ‘Festival de Lectura’
Perros Santos host bilingual youth reading program, baseball clinic
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Isotopes strike a chord with latest Copa victory
Three-time champion makes donation to local arts organization
When deciding on an Altoona Curve COPA Identity, 'Peces Dorados' made the biggest splash! Translating to 'Gold Fish', this rebranded identity celebrates the rich history of Hispanic culture in baseball while paying homage to a fan favorite mascot in Curve, PA, Al Tuna!
The ‘Luces de Buffalo’ (Lights of Buffalo) is a celebration of Buffalo’s historic role in the Pan-Americanism movement of the early 20th century and the 1901 Pan-American Exposition (World’s Fair). Buffalo was given the nickname the ‘City of Light’ as one of the first major cities to fully embrace electricity, which was on display during the Pan-American Exposition. Taking place shortly after the Spanish-American War, the Exposition also re-affirmed the friendship among the countries from North, South and Central Americas and recognized the independence, cultures and developing growth of the many nations of the Western Hemisphere. The Taino symbol of sun/light in the logo helps illuminate the many Hispanic cultures that continue to shine throughout Western New York since the Exposition.
"Amigos" is a Spanish term that translates to "friends" in English. Reflecting the enduring belief that a dog is a person's best friend, Rocky RockHound will forever hold the title of our franchise’s best friend. A sugar skull, also known as "calavera" in Spanish, is a traditional decorative skull made of sugar or clay. It is often associated with the Mexican holiday Día de los Muertos, a celebration honoring departed loved ones. The sugar skull dog is a heartfelt tribute to our best amigo, Rocky. The vivid colors radiate the spirit of West Texas, encouraging you to immerse yourself in its vibrant energy.
El nombre Perros Bomberos se traduce directamente a fire dogs. En la cultura hispana, los Perros Bomberos son conocidos como protectores, y los dálmatas como nuestra mascota, Homer, son conocidos por ser perros valientes y protectores. Los Perros Bomberos utilizan los colores rosa intenso ya que representan el carisma y el verde neón que representa la esperanza. Esta nueva identidad es una celebración única y divertida de la herencia hispana que rinde homenaje a los jugadores, los fanáticos y la comunidad.
In Southern California, Mariachi music is a treasured art form. It’s reach extends beyond those who share the genre’s cultural background. So, when baseball-favorite and Rancho Cucamonga resident Joe Kelly put on that Mariachi jacket, and later wore it to the White House, he wasn’t just making an exceptional style choice. Rather, the pitcher was honoring the music’s most esteemed qualities, many of which it shares with baseball: artistry, years of dedication to the craft, teamwork, and the privilege to put on such historically significant uniforms. The Chaquetas pays tribute to that legendary baseball moment, but more importantly, the people who revere it. Like Joe, Rancho’s hometown team invites fans to “ponerse una chaqueta” to celebrate the cross-cultural impact of community, music and baseball.
The Peach, or Durazno, has a storied history in Georgia. The sweet fruit first made its way to Georgia in 1571 when Franciscan monks introduced peaches to St. Simons and Cumberland islands. Peaches also have a large significance in Mexican agriculture and cuisine. The peach is the most important fruit species that is cultivated in central and southern Mexico due to the wide distribution and high local demand. The Durazno serves as a cultural bridge in Rome, connecting our deep and powerful Latino community to our historic agricultural success.
While “cafecito” translates literally to “little coffee,” it can also be used to describe the shared conversation over coffee between friends, or "coffee talk." Cafecitos de Spokane not only celebrates the connection of robust coffee scenes in the Inland Northwest and Latin America, but also brings together an unlikely combo of two Spokane community pillars – coffee and baseball.
Staying true to our roots, “Rocas Azules de Wilmington” directly translates to “Wilmington Blue Rocks.” The Blue Rocks name was originally chosen because of the blue granite found along the Brandywine River in Wilmington. Odes to this history can be found within the primary branding which gives the appearance of blue rocks, with the outline of the state of Delaware clearly visible in the ‘O.’ The brand is tied together with the pickaxe along the bottom, which features a baseball bat handle! The face of our Rocas Azules identity is Senior Apio – a mysterious, yet friendly stalk of celery who emerges from the tunnel to celebrate when we score a run!
Unique and fun promotions have always been synonymous with the Akron RubberDucks, and the “Perros Calientes” identity continues that tradition with a nod to the Hispanic community in the Greater Akron area. With Hot Dogs being a ballpark favorite among fans, “Perros Calientes” pays homage to the tremendous atmosphere of superb food and affordable, family fun at Canal Park, the home of the RubberDucks.
Mariachi bands, like baseball, provide the colorful soundtrack of people's lives. Mariachis represent celebrations and shared experiences for family and friends; the very fabric of Minor League Baseball. By re-branding to the "Mariachis," the team honors the function of these musicians, celebrates their heritage, and provides a communal bonding experience over dance, attire and music.
When deciding on an Altoona Curve COPA Identity, 'Peces Dorados' made the biggest splash! Translating to 'Gold Fish', this rebranded identity celebrates the rich history of Hispanic culture in baseball while paying homage to a fan favorite mascot in Curve, PA, Al Tuna!
A celebration of fun, self-expression, and creativity, "Pointy Boots" which originated in North-Central Mexico and made their way into Texas, rose in popularity with the progression of tribal-guarachero music. The moniker honors both Amarillo's young and active hispanic population and the community's centuries-old rich heritage.
The story of Latin baseball player "Diamantes" mirrors that of countless others who flocked to Arkansas in search of the state's rich diamond deposits and American Dream. While playing in historic Hot Springs, Diamantes would frequent nearby diamond hot spots consistently enough to earn the moniker. According the story, Diamantes' voyage for fortune came to an abrupt halt when he mysteriously vanished in search of the precious stones.
Pavos Salvajes is a nod to South Carolina’s official State Wild Game Bird, the wild turkey. Some members of the wild turkey family have come from Mexico and Central America for more than 500 years and stand out with their blue heads and colorful feathers, a perfect inspiration to bring Los Pavos Salvajes de Augusta to life.
From the modest beginnings of a family kitchen in rural Mexico, the paleta was first created in Tocumbo, Michoacán, in the 1930s. More than a popsicle, paleta is loaded with whole ingredients and carry the creativity often found in Latin culinary selections. (Flavors like goat’s milk caramel and spicy chile mango highlight the versatility of the beloved frozen treat.) Parlors that serve paleta often carry the name Michoacana and have popped up all over the United States, including South Beloit, Rockford and other parts of the Stateline region.
Playing an important role in the folklore of South America, the condor is a symbol of wisdom, power and health. Watching them soar as they patrol the Andes mountains with their long wingspan inspires awe. Los Cóndores de Binghamton, like their namesake, are majestic, graceful and athletic, calling the hills of Binghamton and its surroundings home. Wearing red, yellow and bright blue uniforms, Los Cóndores honor the flags of Venezuela, Colombia and Ecuador.
Boasting a desire to better represent the Chesapeake Bay area, Bowie's "Cangrejos Fantasmas de Chesapeake" identiy came to light after research presented the existence of the small, yet active Atlantic Ghost Crab species in the bay.
A nod to the auto industry's significance in South Central Kentucky, Bowling Green's vibrant "Bólidos" identity honors the area's Hispanic community as a translation from their full-time Hot Rods name. Additionally, flames featured within the logo tie in to the Bólidos alternate translation to meteors.
Bradenton's proximity to the Floridian Gulf Coast makes the region ripe with centuries-old stories of conquistadors and other seafaring explorers. To better connect the region's maritime history to its robust, large Hispanic community, the Babanegras ("Black Beards") moniker came to light. The identity will be partially brought to life through Marty the Marauder, the region's most famous contemporary Babanegra.
Brooklyn is more than a place, it's a mentality: an air of confidence, bordering on cockiness; a feeling of pride and of certainty in the borough's originality; That feeling of invincibility is why the team chose to be known as the "Jefes," or "Bosses," with the borough's greatest monument, the Brooklyn Bridge, prominently featured as the crown jewel of this powerful identity.
The ‘Luces de Buffalo’ (Lights of Buffalo) is a celebration of Buffalo’s historic role in the Pan-Americanism movement of the early 20th century and the 1901 Pan-American Exposition (World’s Fair). Buffalo was given the nickname the ‘City of Light’ as one of the first major cities to fully embrace electricity, which was on display during the Pan-American Exposition. Taking place shortly after the Spanish-American War, the Exposition also re-affirmed the friendship among the countries from North, South and Central Americas and recognized the independence, cultures and developing growth of the many nations of the Western Hemisphere. The Taino symbol of sun/light in the logo helps illuminate the many Hispanic cultures that continue to shine throughout Western New York since the Exposition.
In conjunction with the team's Dia de los Muertos celebrations, Carolina's sugar skull fish represents its "Pescados" alter ego that labels a Mudcat after it has been removed from the water. The "Pescados" will celebrate the rich Mexican culture found throughout the Carolinas, enabling families and friends to unite in holiday celebrations.
Granos literally means grain or corn, or in this case kernels. Los Granos de Cedar Rapids feature the bright, celebratory colors of yellow and purple, representing the yellow corn of summer as well as the harvest corn for decorating in the fall with the darker purple and oranges that come out then -- a fun way for us to show pride in Latino heritage with the brightest and most meaningful colors we could find. Viva Los Granos!
Charleston, South Carolina's "Holy City" nickname stems from the community's diversity in religious and national backgrounds. The RiverDogs take pride in their community's diversity and establishing "The Joe" as a universally-welcoming spot. Charleston's "Perros Santos" identity, which translates to Holy Dogs, stands to celebrate the Lowcountry's growing Latino population through its logo's Día de los Muertos color palette.
Paying homage to its longstanding Knights moniker, Charlotte's "Caballeros" reflects the city's Latino population, which has played a significant role in the city's massive population growth over recent years. Caballeros, which shares a definition of "gentlemanly horseman," ties in seamlessly to the Queen City's identity and team's future plans to celebrate its Latino communities.
Connecting Chattanooga's stunning mountainous terrain to its growing Latino community, the team's Montañas moniker parlays its full-time brand towards a more diverse audience.
To celebrate South Carolina's multi-ethnic Latino population, Columbia adopted the universally beloved "Chicharrones" identity. The multi-faceted, translatable pork dish, traditionally featuring pork belly or rinds, reaches across cultural lines to create a universally sought-after dietary staple. Chicharrones promote community gathering and experience sharing, foundations upon which the Fireflies are built.
A tribute to its city's namesake in Christopher Columbus, the Columbus "Veleros" serve as a direct translation from its full-time Clippers moniker. The ship identity commemorates Columbus's voyage across the Atlantic.
Dia de los Muertos, also known as Day of the Dead, is a celebration of life to those that observe it. Dating back over 3,000 years ago, Dia de los Muertos is a cherished opportunity to remember those who've passed away. Dia de los Hooks fuses two of Corpus' most culturally meaningful activities in a Day of the Dead observance and the region's favorite sport, baseball. Fans are guaranteed to be fully immersed in the Dia de los Hooks festival-type setting that takes over Whataburger Field.
Once you hear the sounds of the “barriles de bomba” -- traditional drums used in bomba music, a popular part of the musical and cultural heritage of Puerto Rico -- you know there’s going to be a party! Like our fans, “rumberos” (which translates to “partygoers”) are always up for a good time, as are bomba dancers, whose colorful dresses with frilled skirts serve as visual inspiration for the jersey artwork. When you enter the gates of Jackie Robinson Ballpark, the barriles de bomba will be loud and the fun will be plentiful!
The Rooster - a majestic animal in which the crowning at dawn of each morning symbolizes the daily triumph of light over darkness and the victory of good over evil. The Rooster symbolizes strength and determination. The vibrant colors of the Rooster is diverse, much like the Delmarva peninsula. Without the Rooster, the dynamic poultry industry on Delmarva is not able to thrive.
A testament to the fighting spirit and showmanship of luchadores, the mighty Avocados Luchadores de Down East will combine on-field work ethic with an enthusiastic, fan-friendly atmosphere at Grainger Stadium.
The goal of the Toros Bravos identity is to strongly resonate with Durham’s significant and growing Hispanic and Latino community, combining the City of Durham’s flag color scheme of red, blue and gold with a name associated with not just the Durham Bulls, but the Bull City itself. The primary mark features a twist on the Bulls’ iconic snorting bull, inspired by the sugar skull artwork of Mexico. To pay further homage, the alternate mark depicts the Bull City hand gesture stylized in a similar manner.
Margaritas hold a significant place in city's history, considering the beverage's origins trace back to 1942 in El Paso. But the beverage represents more than a drink: it represents El Paso's welcoming culture, its soul and the good times associated with the city and the team.
Where there's a piñata, there's a party! Based on owner Fernando Aguirre's delightful childhood baseball memories, Erie Piñatas games will offer distinct Latin music, concession items, high-energy traditions and colorful attire. Much like UPMC Park, Piñatas are filled with surprises, but the team won't lay down and let visiting teams take swings.
The spectacular annual migration of the monarch butterfly has become an inspiring symbol of our nation's migrant population. As Los Monarcas take flight with this new moniker, we will honor the presence, contributions, and dreams of our rapidly diversifying community.
Neighbors to the world's largest military installation, Fort Bragg, Los Guerreros de Fayetteville pay tribute to the community's population of military service members -- principally, the 14 percent of Hispanic active-duty service members. Meaning “warriors,” the moniker aims to connect the armed forces community to the area's growing Hispanic community, celebrating the brave city's camaraderie and spirit.
A staple in Mexican culture, Lucha Libre freestyle wrestling blends showmanship and athleticism through the luchadores' vibrant wardrobes and rapid-pace movement. An adaptation of Fort Wayne's full-time moniker, the "Manzanas Luchadoras" (Fighting Apples) will mimic the flair and skill of the luchadores.
Fundadores reflects the relationship between founding father George Washington and the city of Fredericksburg, where he lived during his childhood. The growth of Latin culture has played a significant role in the historic city's growth in recent years. Fundadores, which translates to "Founders," ties Fredericksburg's place in American history with the team's plans to further celebrate and honor the growing Latin community.
Serving as mobile canvases onto which artists display tribute to Mexican culture, lowriders' influence on art, music and fashion is deeply rooted into Fresno's Hispanic community. The team's "Lowriders" moniker pays tribute to the city of Fresno's place in amplifying lowriding culture.
In a fun spin on the wonderful place we call home and to celebrate the rich Mexican roots in North Texas, the RoughRiders take on the Quesos de Frisco identity. The Mexican cheese queso fresco, or “fresh cheese”, is known for its pairing with a cold beer and a powerful punch, much like Frisco baseball. Too cheesy? Yeah, we know.
The identity celebrates the role Hispanic farmers played in the Great Lakes Bay Region’s agricultural community, paying homage to their contributions in cultivating one our signature crops – the pickle. “Pepinillos Picantes” honors the impact the community has created with its Tejano influences while “del Norte” was commonly used by Latinos when referencing the return to Michigan.The logo’s vibrant colors signify the community’s dynamic spirit and emergence of its next generation.
The Greenville Drive’s “Ranas de Rio” moniker is designed to pay tribute to the vibrant and significant Hispanic community in the Upstate of South Carolina, which has contributed mightily to the region’s progress. The “River Frog” is derived from the popular frog mascot of the Greenville Drive and with the Reedy River which runs through downtown Greenville, not far from the ballpark.
Xolos (pronounced "SHO-lows"), short for Xoloitzcuintli, are the National Dog of Mexico, tying into Gwinnett's significant populous of Mexican descendants. The breed has existed for over 3,000 years, dating back to the Aztec empire when they were revered as guardians and protectors. Modern-day Xolos are known for intelligence, loyalty, and athleticism, traits that our team personifies every game at Coolray Field.
Harrisburg's "Playeros" identity, which roughly translates to "beachgoers," connects the familial bonding of going to the beach to the importance of family to the Hispanic community. The beach-themed moniker also celebrates the team's home on City Island.
"Chivos" translates to "goats," fitting both the literal equivalent of Hartford's unique team name, and the inferred meaning "The Greatest of All Time." The Chivos' name, with its hard consonants and strong vowels, gives the name an edgy, gritty feel, aligning with the overall philosophy of Hartford's official team name and brand.
Dating back to the Incan Empire, llamas have long been revered for their utility and strength, both of which are tentpoles for the Crawdads organization. The logo holds nods to both Hickory's furniture-producing industry, see the furniture leg in the llama's mouth, and Latin America's vibrancy through the animal's colorful chullo.
Dreams start in Hillsboro, for players, fans and Latino community members, despite the risks and obstacles which lie ahead. We all dream of achievement and personal growth to help create a better tomorrow. We all are Soñadores.
"Fenómenos Enmascarados," which directly translates to "Masked Phenoms," celebrates the rich blend of Hispanic cultures throughout the Hudson Valley. In celebration of Lucha Libre culture, Hudson Valley aims to provide a blend of fighting spirit and showmanship at the ballpark.
Inland Empire opted to put a fun spin on the fearsome Cucuy, a mythical boogeyman which starred in many childhood tall tales within the Hispanic community to encourage children to follow the correct path. Re-imagining the cucuy allows fans to reminisce about stories of old.
A tip of the hat to Iowa's old moniker of Demons, Demonios strives to champion the ballpark experience for all communities. It does so in a uniquely Des Moines fashion with the moniker's spelling being only a few letters off from its team's hometown.
Native to the nearby Atlantic Ocean, the Medusa, or jellyfish, boasts five tentacles to represent strength, faith, trust, family and acceptance found within the Latino community. The logo's vibrant colors represent the Jersey Shore's diversity and familial love displayed throughout the region.
Lake County's "Picantes" moniker represents the area's spice of life, both literally and figuratively. The identity celebrates both the chile pepper's place in spicier Latino cuisine and the community's edgier, fiery personalities.
The mountainous landscape that surrounds the Lake Elsinore Diamond is said to be a home of the mythical creatures known as "Cadejos." Dating back to the late 1800s, with the arrival of the first Spaniards, there have been Cadejo sightings in the area by numerous travelers. This season, the Lake Elsinore Storm will represent mythical creatures as Cadejos de Lake Elsinore. When the Storm suit up in white, the team is protected from defeat. So, whether you cheer for the white or black Cadejos at The Diamond this year, it will not matter. Both are a good omen for the Storm and its fans.
Stemming from the team's original "Let's Go Nuts!" battle cry, the direct translation to "Vamos Locos" maintains the team's dedication to fun. The Potoo bird logo aims to elicit laughter and represent the ballpark's boundless fun.
The Aviators' alternative persona, "Reyes de Plata," or "Silver Kings," pays homage to the migrant workers that helped shape the rich mining history of Nevada, and gave the state its "Silver State" nickname.
A nod to Allentown's significant Puerto Rican population, the "Coquís" moniker aims to celebrate both the island's unofficial state animal and community at-large.
Originally from the Dominican Republic, Mamajuana is considered one of the first distilled spirits in the Americas. Created more than 500 years ago by the native Taínos as an herbal tea, it was later -- with the arrival of Spanish explorers -- combined with European alcohol, creating the Mamajuana we know today. A nod to Allentown's significant Dominican population, the Mamajuana moniker aims to celebrate that nation's official drink and the community at large.
Inspired by the Cuban Greater Funnel-eared Bat, the hieroglyph-style forms of the bat emblem are reminiscent of ancient Mesoamerican artwork. The Murciélagos aims to honor the symbol's place in Central and South American culture and celebrate their descendants who call Louisville home.
Señor Agrio (Mr. Sour) believes there’s a reason to celebrate every day! A nod to the Hispanic voyagers who spread lemon seeds across the Americas, the Limonadas de Hill City honor of migrant workers past and present. The lemon itself is made of four parts, each symbolizing a pillar of Hispanic culture: leaves represent abundance, oil represents healing, the peel represents a strong community and the juice represents happiness. Like lemon seeds, we're excited to help spread appreciation and education of Latino culture in Central Virginia.
Memphis's "Música" moniker seeks to further bind the musical foundations of both Memphis's LatinX community and the city at-large. Music's universal language seeks to amplify celebrations and everyday life alike within the Memphis area.
"Amigos" is a Spanish term that translates to "friends" in English. Reflecting the enduring belief that a dog is a person's best friend, Rocky RockHound will forever hold the title of our franchise’s best friend. A sugar skull, also known as "calavera" in Spanish, is a traditional decorative skull made of sugar or clay. It is often associated with the Mexican holiday Día de los Muertos, a celebration honoring departed loved ones. The sugar skull dog is a heartfelt tribute to our best amigo, Rocky. The vivid colors radiate the spirit of West Texas, encouraging you to immerse yourself in its vibrant energy.
The Alebrije, or spirit guide, leads spirits through a safe passage from this life to the next, and guides Modesto into baseball's next generation. Elements within the logo pay homage to the region: the coyote, commonly found in the area, the moose antlers, representing the parent club Seattle Mariners' impact on the community, and the wings and talon, which derive from the Mexican flag and represent the area's significant Mexican population.
Myrtle Beach's "Pelícanos" moniker maintains the creature's symbolization of social responsibility, teamwork and charity while propelling the franchise into the future through authentic engagement with its Latino community.
A vihuela is a classic Mexican guitar and is typically of higher pitch than the classic guitar you might hear on Broadway. The lettering and details of the lettering are popular in Latin countries and mimic a style of woodcarving made famous in Mexico. Paired with the letters is a vihuela that has been decorated. Many vihuelas are decorated to provide a personal touch not only to the user's instrument but to their music style as well. The skeletons represent the Hispanic culture, specifically the holiday of Dia de los Muertos, or Day of the Dead. The multi-day holiday focuses on gatherings of family and friends to pray for and remember friends and families who have died, and help support their spiritual journey.
A millennia ago, the legend of Balam - the jaguar - was born in the jungles of Mesoamerica. They were revered for their power, poise, and cunning; so too are the New Hampshire Fisher Cats as the team transforms into "Gatos Feroces."
"Pajaritos," a common Latino symbol of prosperity and fortune, also pay tribute to Norfolk's affiliation with the Baltimore Orioles through the name's translation to "Baby Birds."
Known for its scenic beauty and abundant wildlife, Arkansas's "Natural State" nickname inspired Northwest Arkansas's full-time Naturals moniker. As a direct translation, "Los Naturales" will engage their Hispanic community through celebrating mutually-held values and creating long-lasting memories.
"Cielo Azul," translating to "Blue Skies," pays homage to Dodger legend Fernando Valenzuela's skyward-facing wind-up and blue within the famous Dodgers brand. The brand also celebrates both the Latino community's richness and depth along with Oklahoma's big blue skies and red dirt.
The Pensacola Pok-Ta-Pok identity honors the first ballgame played in the Americas, a fierce and rugged sport played across Mesoamerica as early as 1650 B.C. As Pok-Ta-Pok enjoys a resurgence across Central America, it serves as an important addition to the Copa de la Diversión universe by honoring the culture of over 11 million citizens of Latin America who speak indigenous languages today. With uniforms that feature Mayan glyphs and a logo designed under the guidance of an artist from Mexico City, Pok-Ta-Pok events at Blue Wahoos Stadium will serve to educate fans and celebrate the many cultures of Latin America.
El nombre Perros Bomberos se traduce directamente a fire dogs. En la cultura hispana, los Perros Bomberos son conocidos como protectores, y los dálmatas como nuestra mascota, Homer, son conocidos por ser perros valientes y protectores. Los Perros Bomberos utilizan los colores rosa intenso ya que representan el carisma y el verde neón que representa la esperanza. Esta nueva identidad es una celebración única y divertida de la herencia hispana que rinde homenaje a los jugadores, los fanáticos y la comunidad.
Situated along the banks of the Mississippi River, historic Modern Woodmen Park has brought together baseball fans since 1931 and has helped gather the unique cultures and identities of four cities into one community. The “Bandidos del Río” moniker vibrantly celebrates that diversity with "Pícaro" (Spanish for "rascal") sporting a sombrero and his signature bandana in a striking serape-inspired design, paying homage to the area’s Hispanic/Latino populations while boldly reaffirming the River Bandits’ commitment to fun and our Quad Cities community.
In Southern California, Mariachi music is a treasured art form. It’s reach extends beyond those who share the genre’s cultural background. So, when baseball-favorite and Rancho Cucamonga resident Joe Kelly put on that Mariachi jacket, and later wore it to the White House, he wasn’t just making an exceptional style choice. Rather, the pitcher was honoring the music’s most esteemed qualities, many of which it shares with baseball: artistry, years of dedication to the craft, teamwork, and the privilege to put on such historically significant uniforms. The Chaquetas pays tribute to that legendary baseball moment, but more importantly, the people who revere it. Like Joe, Rancho’s hometown team invites fans to “ponerse una chaqueta” to celebrate the cross-cultural impact of community, music and baseball.
Wrapped in layers of symbolism, including physical city landmarks and representations of industry and heritage, Reading's "Luchadores" moniker represents the organization's commitment to fight for a better tomorrow for its city.
Originating in Mexico, the Michelada has been embraced across the Biggest Little City. The drink’s bold appearance and flavor represent the vibrant and fiery aspects of Hispanic culture. It’s a beer and tomato juice-based drink, but how a Michelada is made varies widely from region to region. The range of recipes embodies the diversity of Minor League Baseball and Latino culture at large.
In 2010, the baseball identity in Richmond changed. It became defined by a masked hero, known for high-flying, acrobatic stunts. Like the legendary luchadors from Mexico and Latin America, the masked hero drew notoriety from his superhero image. Now in its 10th season, the team and its heroic defender of fun have assumed a new persona -- the "Ardillas Voladoras." Every Friday night, the ballpark experience will be transformed into a place where athleticism and physicality meets performance and spectacle, more bright and vibrant like the colorful culture that inspired the team's new identity.
A tribute to Rochester's prominent Latino community, the team will take on the "Cocos Locos" moniker and bring a taste of Hispanic culture, including the popular rum-based drink of the same name, to the ballpark.
Rumors have circled about an animal from outer space coming to life in the Rocket City -- some say they’ve seen it; others believe it’s an urban legend. Few words exist to describe this extraterrestrial creature, but there’s one thing we know, and that one thing is … it’s CRAZY! Crazy... ABOUT BÉISBOL! The Lunaticos moniker pays tribute to North Alabama’s growing and diverse community, allowing everyone to show off their wild side at Toyota Field.
The Peach, or Durazno, has a storied history in Georgia. The sweet fruit first made its way to Georgia in 1571 when Franciscan monks introduced peaches to St. Simons and Cumberland islands. Peaches also have a large significance in Mexican agriculture and cuisine. The peach is the most important fruit species that is cultivated in central and southern Mexico due to the wide distribution and high local demand. The Durazno serves as a cultural bridge in Rome, connecting our deep and powerful Latino community to our historic agricultural success.
An alleged urban legend, chupacabras have been seen throughout Texas and northern Mexico for decades. Round Rock's team mentality embodies the chupacabras' relentless determination, fierce attitude and superhuman ability to avoid capture.
The vibrant personalities and outfits of luchadors transcend borders and help bring Latino culture into the American mainstream. Sacramento's "Dorados" identity honors their contributions and embodies their commitment to prosperity and greatness, a pillar upon which California was built.
A tribute to their determination and workload, Salt Lake's "Abejas" indentity, a direct translation from its "Bees" moniker, embodies the spirit of Salt Lake City and its Latino community.
San Antonio's "Flying Chanclas" moniker honors the abuelita, a matriarchical figure of discipline and love in Latino families, who also boasts notable throwing accuracy with her chancla. The logo's vibrant colors capture the team and community's fun and lively personality.
A staple in many public events and gathering places throughout the region, San Jose's "Churros" moniker pays tribute to the fun often associated with the snack. The logo's hat is also a nod to the region's rich agricultural history and iconic churro vendor Hippolito "The Churro Man" Cerda background as a vaquero.
A folkloric masked character, boasting roots from a wide spectrum of cultures, the eccentric jester-like "Vejilante" is often characterized during Carnival and other celebrations, engaging in mischevious and entertaining antics alike. Scranton/Wilkes-Barre adopted the moniker to unite the region's growing Latino population.
At the beginning, it was simply a flash of orange out of the corner of an eye as early evening shadows covered the parking lot. “Did you see it?!”, staff members would ask each other every few weeks as the season rolled on. Finally, it made its presence known in grand fashion. As we prepped for the press conference to formally announce the new Somerset Patriots/New York Yankees affiliation, arguably the most significant day in franchise history, the elusive fox scurried across the outfield grass for all to see. And in that very moment, our Copa identity was established. This zorro (fox in Spanish) was announcing its new role as the clever and brave protector of the Patriots/Yankees partnership. Here come the Zorros de Somerset!
A subtle nod to the famed Curse of the Billy Goat, South Bend (a Chicago Cubs affiliate) will take on the "Cabritos Maldichos" (Cursed Goats) moniker to celebrate the tenacity and persistence of its Hispanic players and community members in the face of adversity.
While “cafecito” translates literally to “little coffee,” it can also be used to describe the shared conversation over coffee between friends, or "coffee talk." Cafecitos de Spokane not only celebrates the connection of robust coffee scenes in the Inland Northwest and Latin America, but also brings together an unlikely combo of two Spokane community pillars – coffee and baseball.
The Springfield Cardinals are proud to adopt the "Cardenales" name and logo - just one season after the same milestone took place at Busch Stadium - welcoming all members of the Latino and Hispanic community and paying homage to their rich tradition throughout the entire Cardinals organization.
The St. Paul Saints started their Latin initiative back in 2010, as an Independent Professional Baseball team, with Viva Los Santos. A Saint transcends across numerous nationalities and religions, and is of particular importance to the Latin community. The name St. Paul Saints has not only been important in representing the city since 1993, but likewise Santos de San Pablo is a name the local Latin community helped create in 2010. The vibrant colors in the logo represent the papel picado, a decorative craft made by cutting elaborate designs into sheets of tissue paper in Latin folk art while the use of the Saints mascot, Mudonna, is displayed in the form of a sugar skull, used in the celebration Día de Muertos (Day of the Dead) and meant to represent the many ballpigs of the past, which have been a long part of the Saints history
"Caballos" hold a multi-faceted and significant place in Stockton history. Horses played key roles in aiding area ranchers, but also represent the often-described "iron horse" trains which carried the first waves of immigrants to San Joaquin County and beyond. The logo's steel locomotive feel is inspired by those trains.
The Latino community’s contribution to the foundation and growth of the City of Sugar Land is as real as the sugar that gives our hometown its name. Centered just blocks from where Constellation Field sits today, baseball became an important facet of cultural life, providing a sense of community and family entertainment. These are traditions we work to continue every day. To honor these past, present and future contributions to our community, we introduce the Dulces de Sugar Land -- a bold and sweet reminder of time spent together with family and friends, building a community and loving the game.
Congueros de Syracuse is an homage to the popularity of the Conga drum, an instrument played in many Latin countries. Originating in Cuba, the sound of the Conga drums has traveled throughout the world, and has now made its way into historic NBT Bank Stadium in Syracuse, NY. In Puerto Rico, for example, fans use A RITMO DE CONGAS in baseball stadiums -- at the “rhythm of the congas” 1-2-3, you’re out! Congueros de Syracuse will honor and celebrate the music of the conga drums as well as the diverse Latin community in Central New York.
"La Familia de Tacoma" unites the family's vital place in both Latino culture and within the Rainiers organization. The team strives to embody its "We R Family" slogan through celebrating its community's unity at the ballpark.
Located within the heart of Washington wine country, Tri-City aimed to honor and welcome the hard-working migrant agricultural workers for their profound impact on the region's wine industry through its "Viñeros" moniker.
Visalia's "Toros" moniker pays homage to the community's agricultural industry, which drives the region economically and embodies the community's strength and determination.
West Michigan sought to tap into the familial traditions surrounding Día de los Muertos, given the team's commitment to supporting family bonding. The "Calaveras" moniker, which translates to skulls, pays homage to the holiday while providing subtle tie-backs to the team's full-time brand, including Lake Michigan's waves, the team's area code and other baseball-themed elements.
The City of Wichita is known for its mixtures of different roots and traditions – from the Arkansas River to the Chisholm Trail deeply rooted in the Hispanic and LatinX community. We honor the official sport known as La Charreria from the vibrant pink and green colors which represent the traditional charro/as outfits. We embrace the upside-down cow as the connection for our players to tap into the mindset and ideologies of the Charros, using baseball as the vessel. The vibrant flowers remind us of the single seed our ancestors planted through their hard work and dedication to build the families and traditions we have today.
In the words of our ancestors: "Remember we are always one.
Staying true to our roots, “Rocas Azules de Wilmington” directly translates to “Wilmington Blue Rocks.” The Blue Rocks name was originally chosen because of the blue granite found along the Brandywine River in Wilmington. Odes to this history can be found within the primary branding which gives the appearance of blue rocks, with the outline of the state of Delaware clearly visible in the ‘O.’ The brand is tied together with the pickaxe along the bottom, which features a baseball bat handle! The face of our Rocas Azules identity is Senior Apio – a mysterious, yet friendly stalk of celery who emerges from the tunnel to celebrate when we score a run!
Honoring the prominent Mexican community in the Piedmont Triad, the Winston-Salem “Salsa” identity celebrates and amplifies the flavor, joy and vigor of modern Mexican heritage within Winston-Salem. The Mesoamerican-style salsa jar spotlights the historic origins of salsa while the two chips, shaped in the same manner as the Piedmont Triad area, represent the former twin cities of Winston and Salem bringing the community together.
Wisconsin's vibrant "Cascabeles" moniker, which translates to "jingle bells," ties in to the team's full time Timber Rattler identity through amplifying the animal's distinct rattling sound.
All right! Good job! Wow! Yeah! Woo Hoo!" These exclamations will all be said when the Worcester Red Sox launch a home run, score a run, or display dazzling defense. In the Latino community, all of these joyous emotions translate to… “¡Wepa!”, a universal term used for any positive exciting moment in life. As the WooSox prepare to take the field for their inaugural season at Polar Park, we are delighted to be called the Wepas, representing the Worcester, Central Massachusetts, New England, and worldwide Latino communities. Where would the Boston Red Sox be without their Latino heroes? We seek to celebrate these players of the past while nurturing our players of the future as we present the Wepas to the world. ¡Gracias a todos!