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New Bypass Lane Users Get Free $5 Credit

March 22, 2012
Bypass, a convenient and simple solution that allows all IronPigs fans the unique opportunity of ordering food and beverages straight from their seat, returns for all games and live events at Coca-Cola Park in 2012, the Lehigh Valley IronPigs announced today. As an added bonus, all new users that sign-up this season bypasslane.com will receive a $5 free credit towards their first Bypass Lane purchase at Coca-Cola Park.

Thousands of IronPigs fans have used Bypass to order and pay for food, drinks and more on their Smartphones since its debut last year. Fans can use Bypass by downloading the mobile app (available for iPhone, Android or Blackberry among other devices) or navigating to bypasslane.com on their Smartphones. Bypass is also integrated within the IronPigs' iPhone and Android-based applications.

Through Bypass, fans have the ability to browse full food and drink menus of select concessions stands in the vicinity of their seats and are able to place orders by paying with a credit card using Bypass' secure payment platform. When the order is ready for pickup, a text message is sent to the fan from the nearest Bypass Lane. Fans can then avoid the line by using the exclusive Bypass Lane at the designated pick-up areas located at the concession stands.

A brand-new feature of the Bypass Lane in 2012, Club Level patrons can have their order delivered directly to their seat without missing any of the on-field action! To secure your Club Level season tickets and take advantage of this exclusive amenity, please call (610) 841-PIGS (7447).

"The Bypass Lane was so well received by our fans last year that we've decided to increase the number of stands that the service will be offered at as well as introduce in-seat delivery to the Club Level," remarked IronPigs General Manager Kurt Landes. "Never again will our fans have to wait in line or miss a pitch with the Bypass Lane."

Register for your free account today at www.bypasslane.com and remember that all new registrations receive a $5 credit towards their first Bypass Lane purchase. Please note that there is a 99-cent convenience fee levied to each Bypass order.

Bypass has steadily gained traction and is now available in a wide variety of sports venues throughout Major League Baseball, Minor League Baseball, the NHL, the NBA and the collegiate ranks. Aside from the IronPigs, Bypass' current partners also include the Philadelphia Eagles, Texas Rangers, Phoenix Coyotes, Carolina Hurricanes, Dallas Mavericks and the University of Texas, among others.

Coca-Cola Park and the Lehigh Valley IronPigs have received numerous honors and distinctions since 2008, including Ballpark Digest's "Ballpark of the Year" award and "Best Game Operations and Presentation" award as chosen by gameops.com. Since 2008, the IronPigs have now drawn 2,518,258 fans to Minor League Baseball's flagship ballpark. Since the franchise's inception the team has averaged 9,124 per game - a number that drastically exceeds Coca-Cola Park's fixed seating capacity of 8,089. Every seat in the ballpark has been sold for 229 of the 276 all-time regular season games - including 53 consecutive games and 60 of 68 during the 2011 season -- with 78 all-time capacity crowds of 10,000.

Bypass is a mobile ordering and payment solution for public venues and campuses. Bypass empowers fans and consumers to skip the line, not the game by ordering concessions using their Smartphone. Headquartered in Austin, TX, the company's experience in food service, transactions, and development equips the Bypass team to create the premier mobile solution for the fan, venue, team, and concessionaire. Bypass was created to enhance the fan experience through innovations in technology and consistent, trustworthy execution. For more information on Bypass, please visit bypasslane.com.