The Turbo Tubs identity is a direct tribute to Wichita with distinct identifiers specific to the city. The wind sail and jet engines propel the porcelain bathtub onward, paying homage to the tub races once seen in the Arkansas River. The troll found along the water walk, near the Keeper of the Plains, takes charge as captain, bringing to life the fable tales heard by young and old throughout the community. The branding also includes a color palette of the one-of-a-kind sunsets uniquely present in the Midwest geographical region.
“Throughout the branding process of the team, we told the community we would change the name numerous times. During the development of the primary identity, The Wind Surge, we knew The Tubs would eventually become an alternate identity or alter-ego. Our Wind Surge logo is classic, but The Tubs logo represents many things Wichitans love about this great city while incorporating the playful side of MiLB.”