Loons Partnerships

Own a piece of Dow Diamond as a naming rights partner to a hospitality venue inside the ballpark. These venues carry considerable branding opportunities in the form of permanent signage, naming of the venue, and exposure in all marketing collateral. 

Have your company's brand featured in Dow Diamond, 365 days a year. Across 70 Loons home games and 150 public and private events, nearly a quarter million people come to Dow Diamond every year. Permanent signage gives your company exposure to every guest.

Dow Diamond's state of the art digital assets give you the flexibility to change your company's messaging as often as you'd like. Whether it be the concourse media wall, suite level LED ribbon boards, or the 5th largest scoreboard in Minor League Baseball, Dow Diamond's digital assets provide a cost effective way to reach over 200,000 Loons fans each year.

Own a sold out night at Dow Diamond with a Game Night Sponsorship. From traditional favorites like Star Wars Night and Princess Night, to a night customized to fit your company's brand and objectives, game night sponsorships are a great way to expose your company to a crowd at Dow Diamond. Plus, your company's brand is carried in Loons' advertising for the game throughout the region, including TV, Radio, and Web. Game Night Sponsorships are also a great "Wow!" factor when entertaining clients or employees.

On-field promotions are an efficient and effective means of coupon distribution to drive traffic to your business. These fun between inning games are a highlight for any fan. 

Traditional print advertising with the Loons provides a cost effective way to get your company's message into the homes and cars of Loons fans. Whether it be ads in the Loonsnest Program, the backs of tickets, or the 300,000 pocket schedules that are distributed throughout the region, print advertising is a great avenue for fans to take your message home with them.

Turn Loons fans into walking billboards for your company with giveaway items! Whether it be a ballpark staple like bobbleheads or more practical items like hats and t-shirts, giveaway items provide your company brand association with the Loons and provide a great vehicle for Loons fans to take your brand home with them.

Reach Loons fans beyond the walls of Dow Diamond through our web and social media content. Our social platforms have over 40,000 followers and garner over six million impressions annually, providing an effective means of getting your company's brand out into the market place. Our robust email newsletter also provides a great avenue for getting your company's offers into the inboxes of tens of thousands of Loons fans throughout the region.

Adding hospitality gives you the chance to treat your employees and customers to a night they won't forget at Dow Diamond. Whether it be seats in the front row right behind home plate or a bird's eye view from one of our luxury suites, Dow Diamond has a ticket option for any occasion. Plus, our partnerships team will help create a one-of-a-kind experience that your guests can't get anywhere else. Whether it be meeting the team during batting practice, taking a behind the scenes tour of Dow Diamond, or throwing out a first pitch, your guests will have the best night of their summer at Dow Diamond.

Reach sports fans even when they're not at Dow Diamond! ESPN 100.9-FM offers the region's largest selection of sports products on the radio, including all Great Lakes Loons games, Saginaw Valley League high school sports, and Michigan State athletics. Advertising on ESPN 100.9-FM is a great enhancement to any Loons partnership to reach fans both at Dow Diamond or in their cars or homes.