Hickory Goat-Karts
The Hickory Goat-Karts identity calls upon the city's roots in the wagon and racing industries. Wagon making was one of Hickory's first major industries with the Piedmont Wagon Company leading the way with their iconic green bodies, red wheels, and yellow trim. Their children's model, pulled by goats, was called a goat cart. The Goat-Karts identity also pulls upon Hickory’s roots in the racing industry. The city’s short track is nationally known and is known as the “Birthplace of NASCAR stars”.
Hickory Dickory Docks
The Hickory Dickory Docks identity, presented by Mountain Mitsubishi, is inspired by the nursery rhyme of the same name which begins “Hickory, dickory, dock. The mouse went up the clock.” In the logo, the hands of the clock point to “8:28”, a nod to the local area code, while the swinging pendulum is shaped like a baseball.