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Honoring History, Embracing the Future, and Strengthening Ties to Cleveland Guardians

December 3, 2024

(Eastlake, Ohio) — Fresh off their 2024 Midwest League Championship, the Lake County Captains, High-A affiliate of the Cleveland Guardians, are excited to announce a dynamic brand update for the 2025 (upcoming) season. These new, energetic logos, colors and uniforms honor the team’s rich 33-year history and create a modernized

(Eastlake, Ohio) — Fresh off their 2024 Midwest League Championship, the Lake County Captains, High-A affiliate of the Cleveland Guardians, are excited to announce a dynamic brand update for the 2025 (upcoming) season. These new, energetic logos, colors and uniforms honor the team’s rich 33-year history and create a modernized vibrant identity for this year and beyond.

“At the heart of this is a deep connection to our history, our fans, and of course, our partnership with the Cleveland Guardians,” said Jen Yorko, General Manager of the Lake County Captains.

The new wordmarks and logos blend historic Captains’ designs with contemporary ingredients. First, everyone’s favorite Captain is now a swashbuckling old salt, gaining a new swagger with his wicked wide whiskers, along with an intimidating look that inspires fear in any opposing pitcher. His sly wink gets other teams wondering if he knows something that they don’t! A life preserver with the team name frames him, paying homage to the team’s nautical themes. This new Cap evokes the fun and excitement of Cleveland's most iconic figures.

Second is the modernized "Captain C.” This letter is inspired by the Cleveland Indians' polyester-era “caveman” font and gives it a 21st century makeover. Added to the ‘C’ are four insignia stripes that designate the rank of captain, along with an anchor, symbolizing the team's strong roots in Lake County and its close proximity to Lake Erie.

The Captains’ redesign has also polished up the team’s color palette, opting for fewer but brighter colors, including a vibrant, fiery red. The new colors explode with the same energy our incredible fans use to cheer on the team for every single game. The new marks were created by illustrator Kevin McLaughlin who has collaborated with the Captains on many projects over the past few seasons.

As the High-A affiliate of the Cleveland Guardians, the Lake County Captains continue to heighten their close relationship with their MLB club. The new Captains font is in a blocky-style just like Cleveland’s and you’ll find the Guards logo on the sleeves on all four of Lake County’s jerseys. This integrates smoothly with the Guardians' visual identity, ensuring that fans of both teams feel a shared connection.

About the Lake County Captains

The 20024 Champion Lake County Captains are the professional High-A affiliate of the Cleveland Guardians located in Eastlake, Ohio. Our mission is to honor the rich history of our organization while also introducing baseball to a new generation of fans through innovative means. We are committed to supporting our community, sports teams, and each other by demonstrating passion and having fun every day.