RoughRiders announce promotions in front office
FRISCO, Texas (April 1, 2024) – The Frisco RoughRiders, Double-A affiliate of the World Series champion Texas Rangers, have announced promotions for front office staff members. "As we enter our 21st season as a franchise, it's the perfect time for a series of well-deserved staff promotions,” RoughRiders General Manager Scott
FRISCO, Texas (April 1, 2024) – The Frisco RoughRiders, Double-A affiliate of the World Series champion Texas Rangers, have announced promotions for front office staff members.
"As we enter our 21st season as a franchise, it's the perfect time for a series of well-deserved staff promotions,” RoughRiders General Manager Scott Burchett said. "These individuals are outstanding leaders among our dedicated front office, that collectively work tirelessly to create the best family-friendly atmosphere in baseball.”
Frisco has announced the following staff promotions:
Ross Lanford: from Vice President of Sales to Assistant General Manager
Lanford is the third-longest tenured member of the front office. After serving in sales roles for his first 12 seasons, Lanford is being elevated into the AGM role. The Oklahoma graduate joined the RoughRiders right after college and became the organization’s all-time sales leader by 2022. Under Lanford, the RoughRiders have set franchise records in non-gameday events revenue in each of the last three seasons.
Alex Sandborn: from Director, Ticket Sales to Senior Director, Ticket Sales
Entering her eighth season in Frisco, Sandborn took over the Sales Department in 2023, leading a resurgence in ticket sales. Under Sandborn, 2023 ticket sales increased by 14% and are on pace to exceed that improvement in 2024.
Jesse Evans: from Director, Analytics & Strategy to Senior Director, Analytics & Strategy
An integral part of the increase in ticket sales, Evans will log his fourth season with the RoughRiders in 2024. Under Evans’ strategic insights, the Riders have improved ticket sales performance across a broad spectrum of metrics.
Krystin King: from Director, Marketing to Senior Director, Marketing
King started as a Digital Marketing Intern with the RoughRiders in 2018 and has now ascended to Senior Director of Marketing. During her tenure as director, the RoughRiders have elevated social media exposure, hosted some of the top promotional nights in team history and have dramatically increased single-game ticket revenue.
Sydney Blackburn: from Group Sales Executive to Senior Group Sales Executive
T.J. Mazzawy: from Corporate Sales Executive to Senior Corporate Sales Executive
Dani Giansante: from Inside Sales and Service to Corporate Sales Executive
Sean Grimes: from Inside Sales and Service to Corporate Sales Executive
Blackburn, Mazzawy, Giansante and Grimes all exceeded their personal sales goals while setting the pace in a Ticket Sale Department that exceeded its departmental goals in 2023.
Jarett Goodman: from Inside Sales and Service to Partner and Event Services Coordinator
After being with the RoughRiders in the Sales Department for his first year, Goodman moves to the Partner Services Department with a focus on events at Riders Field.
The RoughRiders host the 2024 Home Opener on Tuesday, April 9th at 6:35 p.m. Tickets start at just $11. For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.
About the RoughRiders
The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team celebrated its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 190 former RoughRiders players have gone on to play Major League Baseball including current Rangers Josh Jung, Evan Carter and Wyatt Langford. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].MLB