Minor League Baseball Partners with Snapchat
Springdale, ARK | August 21, 2024 — On August 28th Snapchat is coming to Northwest Arkansas as a part of their recently announced partnership with Minor League Baseball™ (MiLB™) to promote their “Less Likes, More Love” campaign to highlight how people use Snapchat to spread love. All 120 Minor League
Springdale, ARK | August 21, 2024 — On August 28th Snapchat is coming to Northwest Arkansas as a part of their recently announced partnership with Minor League Baseball™ (MiLB™) to promote their “Less Likes, More Love” campaign to highlight how people use Snapchat to spread love.
All 120 Minor League teams will host a Snapchat “Less Likes, More Love” theme night, including the Northwest Arkansas Naturals on Wednesday, August 28th. Fans can expect a feel-good game day experience spotlighting moments of togetherness during the game, including a Hug Cam videoboard feature encouraging fans to feel connected to those around them. Naturals fans can also expect free giveaways courtesy of Snapchat.
“We're thrilled to partner with Minor League Baseball to bring the 'Less Likes, More Love' campaign to life in ballparks across the country,” said Emma Wakely, Sports Partnerships, Snapchat. “Snapchat is all about enhancing real-world experiences and helping people feel more connected, and there’s no better place to do that than at a baseball game. By creating moments of joy and togetherness—from our Hug Cams to the newly coined ‘hugouts’—we’re encouraging fans to share their love and make memories that go beyond the screen.”
The Hug Cam will continue to be an evergreen moment at every game for the remainder of the season to help spread the love with Snapchat.
About Northwest Arkansas Naturals
The Northwest Arkansas Naturals are the Double-A Affiliate of the Kansas City Royals and play at Arvest Ballpark in Springdale, Arkansas. For more information, including tickets, groups, stats, and more, visit NWANaturals.com, and follow us @NWANaturals (X/Instagram) and Facebook.com/Naturals.
About Snap Inc.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.