Memphis Redbirds Joins Newly Formed Organization Diamond Baseball Holdings
MEMPHIS, Tennessee (DECEMBER 8, 2021)—The Memphis Redbirds have entered into an agreement to become a part of Diamond Baseball Holdings (DBH), an organization dedicated to supporting, promoting, and enhancing the sport of baseball through professional management, best practices, innovation, and investment. DBH is a subsidiary of Endeavor, the global sports
MEMPHIS, Tennessee (DECEMBER 8, 2021)—The Memphis Redbirds have entered into an agreement to become a part of Diamond Baseball Holdings (DBH), an organization dedicated to supporting, promoting, and enhancing the sport of baseball through professional management, best practices, innovation, and investment. DBH is a subsidiary of Endeavor, the global sports and entertainment company.
Following the closing of the transaction, the Memphis Redbirds will continue to be led by President and GM, Craig Unger, and remain an MLB affiliate of the St. Louis Cardinals.
“We are excited to be joining DBH and furthering our commitment to contributing meaningfully to the Memphis and greater Mid-South community. This new partnership will bring Memphis a next level experience in minor league baseball, while preserving our region’s rich baseball traditions and providing family-friendly, affordable fun that our fans have come to know and love,” said Unger.
As part of DBH, Unger will work closely with Diamond Baseball Holdings’ leadership, Pat Battle and Peter B. Freund, to realize the club’s ambitions. Battle is Executive Chairman of DBH, bringing extensive experience at the local and national level, as well as ownership interest in two PDL Clubs. He is currently Chairman of the Board of Learfield and serves as an advisor to Endeavor across multiple companies. Freund, the previous owner of the Memphis Redbirds, is CEO of DBH, and brings to the plate his experience as a longtime Minor League Baseball owner and operator. Freund most recently consulted with the Office of the Commissioner of Baseball on the transition of Major League Baseball’s licensed affiliates while spearheading the formation of the MLB Draft League.
“We are now global in our ambitions but remain hyper-local in our approach as we have from day one in Memphis,” said Freund. “As CEO of DBH, I will continue to build on everything we have accomplished at AutoZone Park, from continuing to upgrade the fan experience to making sure Rendezvous BBQ Nachos remain a part of the fabric of the Redbirds. Memphis is a model for what we intend to build across this larger platform.”
Diamond Baseball Holdings was formed by Endeavor, the global sports and entertainment company. DBH will support the Redbirds with ticket sales, partnerships, naming rights, food & beverage, merchandise, content strategy, collectibles/authentics/NFTs and media rights, tapping into the broader Endeavor network for expertise across the various discipline.
About Memphis Redbirds
The Memphis Redbirds are the proud Triple-A Affiliate of the St. Louis Cardinals. Memphis has claimed four League Championships and one National Championship since their affiliation with St. Louis began in 1998. For the latest team news, follow the Redbirds on Facebook, Twitter and Instagram.
About Diamond Baseball Holdings
Diamond Baseball Holdings (DBH) is a subsidiary of Endeavor, the global sports and entertainment company. DBH was formed in 2021 to support, promote, and enhance the Professional Development League (PDL) through professional management, best practices, innovation and investment. (DiamondBaseballHoldings.com)