Makenzie enters her third season with the Shuckers’ front office as the Director of Marketing and Social Media. In her role, Makenzie leads strategic initiatives that drive fan engagement, build brand awareness, and strengthen the team’s connection with the Gulf Coast community.
With over five years of digital marketing experience, including more than three years in sports, Makenzie is passionate about creating compelling campaigns that connect audiences and elevate the fan experience.
Before joining the Shuckers, Makenzie gained valuable experience as a Graduate Assistant for the Southern Miss College of Business and Economic Development, a Gameday Property Assistant for Southern Miss Athletics, and a Marketing Coordinator for Word Out Digital Marketing.
A native of Hattiesburg, Mississippi, Makenzie earned a Master of Business Administration with an emphasis in Sport Management and a Graduate Certificate in Sport Security Management from Southern Miss in 2022. She also holds a Bachelor of Liberal Studies with a minor in Marketing from Southern Miss, completed in 2020.
Outside of work, Makenzie enjoys thrifting, exploring local museums and art festivals, discovering new coffee shops, and diving into a great book. A dedicated fan of the Saints and Knicks, she believes in the power of storytelling to create meaningful and lasting connections.