RoughRiders Ink Partnership with Andrews Distributing
FRISCO, Texas (April 18, 2022) – The Frisco RoughRiders and Andrews Distributing have come to terms on a robust, multi-year partnership agreement. "We are ecstatic to announce this long-term relationship with Andrews Distributing, adding yet another elite company to our growing list partners,” said Victor Rojas, RoughRiders President & General
FRISCO, Texas (April 18, 2022) – The Frisco RoughRiders and Andrews Distributing have come to terms on a robust, multi-year partnership agreement.
"We are ecstatic to announce this long-term relationship with Andrews Distributing, adding yet another elite company to our growing list partners,” said Victor Rojas, RoughRiders President & General Manager. “Andrews is at the top of its class not only in the array of products they bring to the table, but also in how creative they are when it comes to in-stadium activation & marketing. This was an agreement both parties were excited to consummate."
This partnership includes naming rights to the biggest party in North Texas, the Blue Norther Hard Seltzer Rowdy @ The River. The Thursday night event features $2 draft beers and hard seltzers, live music and Lazy River access for only $25. The Blue Norther Hard Seltzer Rowdy @ The River is exclusively 21+ and happens every Thursday home game.
The RoughRiders are back home beginning on April 19th. For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.
About the RoughRiders
The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers. The team was founded in 2003 and has finished first among all Double-A franchises in attendance for 15 consecutive seasons (2005-2019). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 170 former RoughRiders players have gone on to play Major League Baseball. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].