Jersey Diners Win Golden Bobblehead Award At MiLB’s Fall Business Summit
Charlotte, North Carolina – Minor League Baseball has awarded the Somerset Patriots their “Golden Bobblehead for Best New Merchandise Promotion or Retail Sales Strategy” for the Jersey Diners at the 2024 Fall Business Summit in Charlotte, North Carolina.
Charlotte, North Carolina – Minor League Baseball has awarded the Somerset Patriots their “Golden Bobblehead for Best New Merchandise Promotion or Retail Sales Strategy” for the Jersey Diners at the 2024 Fall Business Summit in Charlotte, North Carolina.
Good As Gold🟡
— Somerset Patriots (@SOMPatriots) October 8, 2024
The Jersey Diners have won the @MiLB “Golden Bobblehead - Best New Merchandise Promotion or Retail Sales Strategy” at this year’s Business Summit.☕️ pic.twitter.com/CcqjTmOjFv
The Jersey Diners previously won the 2024 “Best Alternate Identity” at MiLB’s Award Show that aired on September 30th on the MLB Network.
“Planning for this promotion started two years ago and to see it enjoy the success it did is just the perfect ending to what was an incredible season,” said Hal Hansen, Somerset’s Senior Director of Sales and Marketing. “The fans had so much fun with it and winning this award is just incredible.”
Diners are woven into the fabric of New Jersey communities as a place to connect with friends after school events, gather with family members to celebrate achievements, or simply to pass the time and grab a bite to eat.
Much like a neighborhood diner, Somerset Patriots games feel like a home away from home and provide that same outlet for people to simply enjoy the passing of time together. This connection led the Somerset Patriots to celebrate New Jersey as the Diner Capital of the World and pay tribute to the hundreds of Jersey Diners throughout our state.
The eye-catching, vibrant colors of the Jersey Diners merchandise made the apparel an instant hit and led to the single-best merchandise year in the Patriots’ 25-year history and accounted for 40% of the Patriots’ merchandise revenues on the season. Diners games brought in about three times the revenue of a normal Patriots game and items were shipped to all 50 states before the season’s first pitch was thrown.
From the moment the Jersey Diners were launched publicly in front of Season Ticket Holders on “National Pie Day” in January, the identity received a tremendous amount of media exposure. Segments run by the likes of ESPN SportsCenter, MLB on FOX, YES Network and SNY generated millions of impressions and robust engagement. The initial reveal of the identity from all Somerset Patriots social media platforms alone reached over 154,000 accounts, garnering more than 173,000 impressions and 11,700 engagements.
About the Somerset Patriots
The Somerset Patriots are the New York Yankees Double-A Affiliate and develop today’s top minor league talent into the pinstriped superstars of tomorrow for MLB’s winningest team. Home games are played at TD Bank Ballpark in Bridgewater, NJ, where fans of all ages and levels of baseball fandom get to enjoy the unique experience that is minor league baseball. To learn more, visit: somersetpatriots.com.
Bluey Appearance Scheduled For 4/13
Bridgewater, New Jersey - The Somerset Patriots, the New York Yankees Double-A affiliate, will welcome Bluey to TD Bank Ballpark on Sunday, April 13 as part of the Kids Opening Day. The Patriots take on the Reading Fightin Phils (PHI) at 1:05 pm.
Sopranos Night With Special Guest Steve Schirripa Returns To Somerset
Bridgewater, New Jersey – The Somerset Patriots, the New York Yankees Double-A affiliate, have announced that the team will once again host Sopranos Night with special guest Steve Schirripa at TD Bank Ballpark on Saturday, May 31 for the 6:35 pm game against the Akron RubberDucks (Cleveland Guardians).
"Rookie of the Year" Star Thomas Nicholas To Appear At 7/13 Game
Bridgewater, New Jersey – The Somerset Patriots, the New York Yankees Double-A affiliate, have announced that Thomas Nicholas, the star of the baseball film “Rookie of the Year,” will appear at the Sunday, July 13 game. The Patriots take on the New Hampshire Fisher Cats (Toronto Blue Jays) at TD
Kids Opening Day On Sunday, April 13
Bridgewater, New Jersey - Kids Opening Day with the Somerset Patriots is back on Sunday, April 13th at 1:05 PM! Enter for the chance to win one of our special kids experiences. Plus you can meet Bluey! Events for ALL kids! - Meet Bluey at the game - In-game kids
Darryl Strawberry To Appear At August 6th Game
Bridgewater, New Jersey – The Somerset Patriots, the New York Yankees Double-A affiliate, have announced that New York baseball legend Darryl Strawberry will appear at the Wednesday, August 6 game at TD Bank Ballpark. The Patriots take on the Binghamton Rumble Ponies (New York Mets) at 6:35 pm in the
2025 Spring Breakout Roster Announced For Yankees
Bridgewater, New Jersey – The New York Yankees, along with Major League Baseball, have announced their roster for the 2025 Spring Breakout Game versus prospects of the Baltimore Orioles to be played on Saturday, March 15 at 6:05 pm at Ed Smith Stadium in Sarasota, FL.
Yankees' 2025 Spring Breakout Game To Be Broadcast By Patriots
Sarasota, FL - The Somerset Patriots, the New York Yankees' Double-A affiliate, have announced plans to produce a live radio broadcast of the 2025 Spring Breakout Game between the Yankees' and Orioles' top prospects on Saturday, March 15 at Ed Smith Stadium in Sarasota, Florida.
9 Questions with Willie Randolph
In tribute to Black History Month, former Yankees World Series Champion Willie Randolph sat down with the Somerset Patriots to address nine questions in reference to Minor League Baseball's The Nine program. The Nine, which pays homage to the number that Jackie Robinson wore when he broke the color barrier
New York Black Yankees Tribute On 8/2
Bridgewater, New Jersey – The Somerset Patriots, the New York Yankees Double-A affiliate, will play as the New York Black Yankees at TD Bank Ballpark as part of a tribute night to honor the historic Negro Leagues team. The Patriots take on the Richmond Flying Squirrels (SFG) at 7:05 pm.
Celebrate Our Armed Forces On May 18
Bridgewater, New Jersey – The Somerset Patriots, the New York Yankees Double-A affiliate, have announced that the team’s Military Appreciation Day will take place at TD Bank Ballpark on Sunday, May 18. Fans are encouraged to arrive early for a pre-game ceremony beginning at 12:00 pm prior to the 1:05
Nine Patriots Named As Yankees Spring Training Non-Roster Invitees
Bridgewater, New Jersey – The New York Yankees have announced their spring training non-roster invitees, which includes nine players with time as Somerset Patriots.
Somerset Patriots' Ultimate Guide to the Top Sporting Events Worldwide
If you’re a Somerset Patriots fan, this guide will take you on a journey across some of the world’s most iconic and thrilling sporting events. From the excitement of the NBA Finals to the history of Wimbledon, each event brings a unique flair to the global stage. Ready to attend?
Yankees Announce 2025 Coaching Staff For Double-A Somerset Patriots
Bridgewater, New Jersey – The New York Yankees have announced the 2025 coaching staff for the Double-A Somerset Patriots, led by manager Raul Dominguez. Dominguez enters his third consecutive season as manager for the Patriots, 11th overall as a manager and 19th coaching in the Yankees organization. In his first
Seasonal Job Fair Scheduled For 2/8
Bridgewater, New Jersey – The Somerset Patriots, the New York Yankees Double-A affiliate, as well as HomePlate Catering and Hospitality, will host a seasonal job fair at TD Bank Ballpark on Saturday, February 8 from 9:00 am to 12:00 pm. The Patriots and HomePlate Catering and Hospitality are looking for
Baseball America Names Patriots 2024 Double-A Organization of the Year
Bridgewater, New Jersey – Baseball America has named the Somerset Patriots, the New York Yankees Double-A affiliate, winners of its 2024 Freitas Award for Double-A Organization of the Year.
Fundraise By Working Concessions For Games
Bridgewater, New Jersey- HomePlate Catering & Hospitality, the concessions partner of the Somerset Patriots, is once again offering a program for local non-profit organizations to work at TD Bank Ballpark during the 2025 season to raise money for their charities.
Remembering Dave Rosenthal
Bridgewater, New Jersey - The Somerset Patriots are saddened to hear of the passing of Dave Rosenthal, who served as an event staff supervisor at our ballpark from 1999 - 2010. Rosenthal, of Spotswood, passed away on Tuesday, January 21, 2025, at Robert Wood Johnson University Hospital in New Brunswick.
Jersey Diners Return For 2025
Bridgewater, New Jersey - The Somerset Patriots have announced that the Jersey Diners will be back for the 2025 season. The Jersey Diners, the winner of MiLB's 2024 Best Alternate Identity and Golden Bobblehead for Best New Merchandise Promotion or Retail Sales Strategy, will play six games at TD Bank
Holiday Auction To Benefit The Greater Somerset County YMCA
Bridgewater, New Jersey - The Somerset Patriots, the New York Yankees Double-A affiliate, are hosting a Holiday Auction to benefit the Greater Somerset County YMCA.